Thoroughly saturate scalp and hair using warm or cool water. Avoid using hot water as it tends to dry out the hair and scalp.

Apply a small amount of shampoo (about the size of a 50p piece) onto the palm and rub hands together to evenly distribute. Now apply shampoo to scalp with the balls of your fingers.

The primary objective of shampooing is to clean your scalp, not tangle your hair, so concentrate on massaging gently and allow suds to be distributed throughout hair while rinsing.

It’s not necessary to do the “rinse and repeat” routine unless you have an oily scalp.

After rinsing the shampoo from your hair, apply some conditioner in one hand and rub palms together to evenly distribute.

Apply conditioner from the middle of the hair shaft down to ends; do not massage conditioner onto scalp unless scalp is dry.

Comb through hair to distribute product evenly. Leave conditioner on hair long enough to help smooth the cuticle — it only takes a few seconds.

Rinse thoroughly - It’s important to rinse shampoo and conditioner from your scalp. Stand under the shower and gently lift hair to permit the water to reach the scalp. Hair will be thoroughly rinsed when it feels consistently clean as you run your fingers from scalp to ends. Some people believe a cold water rinse is best.

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